Campaign
SPRING 2025 COLLECTION
OBJECTIVE: Promote the largest product launch to date by pushing 21 new styles in 26 new colorways. The goal was to create a broad launch to target all brides looking for Spring and Summer inspiration, but will also highlight the specific trends of “quiet luxury” and “cottage core”.
MY ROLE: Creative planning, campaign strategy, copywriting, inspirational CLP design, email execution, oversee social media, monitor graphic designer on packaging inserts and ad development
Designed and optimized visually engaging lookbook with responsive layouts, driving increased engagement rates and enhanced user engagement through effective UI/UX strategies.
Insights:
Engagement Rate: 96%
Bounce Rate: 3.99%
Average purchase revenue: $18.36
This second lookbook was created to A/B test in digital ads! In week 1 the curated LP ads generated a $35 CPO at a 2.02x ROAS compared to standard collection LP ads, which generated a $71 CPO at a 0.94x ROAS
EMAIL + SMS
Developed launch strategy, designed and executed emails and SMS for this campaign.
Open Rate: 67%
Conversion Rate: 3%
Click Rate: 2%
Open Rate: 72%
Conversion Rate: 2.2%
Click Rate: 1.3%
LAUNCH SMS
Provided copy and executed SMS messaging for this campaign, resulting in:
Conversion Rate: 22%
Click Rate: 3%
