Brand Awareness Campaign
WILDER WEST
OBJECTIVE: Increase brand visibility against competitors by positioning the brand as the top trending bridesmaid dresses by hitting Pinterest Predict trends of western and western gothic for Fall weddings.
MY ROLE: Creative planning, campaign strategy, copywriting, Lookbook LP design, email development and execution, blog writing, oversee social media and ad creative
Insights:
95.7% engagement rate
4.41% bounce rate (avg 10.15%)
Average purchase rate: $152.88
#8 most viewed page in campaign month
This lookbook had a higher engagement and purchase rate compared to the New Styles CLP proving the customers related to inspirational content.
62% open rate
1.67% click rate
4% conversion rate
63% open rate
2% click rate
6% conversion rate
