OBJECTIVE: Position the brand as the quintessential choice for weddings during the fall season, driving brand awareness, engagement, and sales through a comprehensive marketing campaign. Successfully launch new Metallic bridesmaid dresses with a high-impact campaign that captures attention, conveys the essence of modern elegance, and sets the tone for the brand.

MY ROLE: Creative planning, campaign strategy, copywriting, inspirational CLP design, digital ads and email development, oversee social media, partner with ad agency for creative content and go live date