Campaign
SUIT COLLECTION
OBJECTIVE: The goal of this campaign was to promote a new range of products to the current customer, while tapping into a new customer base to expand the brand’s presence.
MY ROLE: Creative planning, campaign strategy, copywriting, inspirational CLP development, email development & execution.
I designed this digital lookbook to inspire customers on how to incorporate matching suits with the current product (bridesmaid dresses).
Insights:
Engagement Rate: 91%
Bounce Rate: 4.2%
EMAIL + SMS
Developed launch strategy, designed and executed emails and SMS for this campaign.
Open Rate: 72%
Conversion Rate: 5%
Click Rate: 4%
Open Rate: 71%
Conversion Rate: 4.3%
Click Rate: 3.8%
LAUNCH SMS
Provided copy and executed SMS messaging for this campaign, resulting in:
Conversion Rate: 34%
Click Rate: 4%
